No PR agency needed · No experience required · Works with Claude, ChatGPT & more
Journalist-Designed · Founder-Tested
Your Entire PR Campaign.
You don’t need a $5,000/month PR agency. You need the right prompts — written by journalists, built for founders who are tired of getting ignored.
AI Media 101
Journalist-Designed Prompt System
CA$19.99
One-time purchase
Instant download
What's included
Media release prompts — 8-step system
Pitch email prompts — 5 journalist types
Media list building prompts
Follow-up prompts — turn silence into coverage
Brand story & strategy prompts
Works with Claude · ChatGPT · Any AI Tool
The Problem
You Have a Great Story.
Journalists Keep Ignoring It.
It’s not because your company isn’t interesting. It’s because most founders don’t know what journalists actually want to read — and AI tools alone don’t either.
01
You Can't Afford an Agency
The average PR retainer is $5,458/month. Most founders at seed stage are spending runway on product, not press.
02
AI Gives You Word Salad
“Write me a press release” gives you “We are pleased to announce.” Generic, corporate, and destined for the delete folder.
03
You Don't Know What to Say
86% of pitches get deleted because they don’t match what journalists cover. One wrong angle kills your credibility.
The Solution
Prompts That Know How Newsrooms Work.
The AI Media 101 bundle isn’t a template pack. It’s a complete PR prompt system designed by journalists who’ve been on both sides — writing the releases and receiving them.
Every prompt tells your AI exactly what to write, in what format, and why — so the output sounds like a PR professional wrote it, not a chatbot.
Works with Claude, ChatGPT, Gemini, or any AI tool you already use. No learning curve. Just paste, fill in your details, and send.
AI Media 101 — Prompt in action
YOU
Write the opening paragraph of this media release. Start with WHO is affected and WHAT happened — not the company name. Impact first. 50–75 words. Context: [your announcement]
AI
Calgary pet owners can now detect pain in their cats before symptoms appear, thanks to a new AI-powered tool that analyses facial expressions in real time. CatHealth.ai has already assessed 50,000 cats during beta — identifying health issues that vets later confirmed were invisible to the naked eye.
What’s Inside
Five Modules.
One Complete System.
Every prompt you need to run a full PR campaign — from finding your angle to following up with journalists.
Tool 01
Media Release Prompts
The 8-step layered system that builds a journalist-quality press release in one conversation. Each prompt feeds the next.
headline
lede
body copy
quotes
Boilerplate
Tool 02
Pitch Email Prompts
Five journalist-ready email templates — for trade editors, local press, podcasters, newsletter writers, and freelancers. Includes follow-up prompts.
TRADE EDITOR
PODCASTER
NEWSLETTER
FOLLOW-UP
Tool 03
Media List Building Prompts
Find the right 10–15 journalists who actually cover your beat. The 3-tier targeting system — quality over quantity.
TIER 1
TIER 2
TIER 3
QUALIFIER
Tool 04
Brand Story & Strategy Prompts
Build the narrative foundation before you pitch anything. Know your angle, your hook, and your spokesperson story.
STORY ANGLE
FOUNDER BIO
BRAND NARRATIVE
WHO IT’S FOR
Built for Founders
Who Are Done Being Ignored.
If any of these sound familiar — this was made for you.
Early-Stage Founders
Pre-seed to Series A. You have a real story but no PR budget and no idea how to get journalists to care.
Founders Who've Tried Agencies
You’ve spent $3,000+ on a PR firm and got three placements on aggregator sites nobody reads. Never again.
AI Users Getting Garbage Output
You use Claude or ChatGPT but the output sounds like a corporate template. The prompts are wrong — these aren’t.
Founders Prepping for a Raise
VCs Google you. Candidates Google you. Clients Google you. Zero press coverage is a credibility gap you can fix.
Free — No Credit Card Needed
Not sure yet?
Start Here — It's Free.
Before you write a single word of a press release, you need to know if your story is actually newsworthy. The Story Angle Finder helps you figure that out in 5 minutes — completely free.
What you'll find out
✓
Whether your story has a strong enough angle to pitch
✓
Which of the 5 news angles fits your announcement
✓
The exact lede formula that hooks journalists in 3 seconds
✓
Whether you’re ready to pitch — or need to sharpen the angle first
FREE
Instant download · No credit card
The complete PR campaign system for founders without a PR team.
Want Everything?
Get Media Release 101.
The AI Media 101 bundle was built from this. Media Release 101 is the complete 5-step campaign system — every tool, every framework, every prompt — for founders who want to run a full PR campaign from scratch.
What's included in Media Release 101
✓
Story Angle Finder — the free tool, now with full framework
✓
AI Release Builder — 8-step journalist-quality press release system
✓
Media List Builder — 3-tier journalist targeting system
✓
Pitch Builder — 5 journalist-ready email templates + follow-up system
✓
Campaign Planner — 4-week campaign with Day-0 choreography
✓
Claude & AI Skills — all prompts included
CA$49.99
One-time purchase · Instant download
The complete PR campaign system for founders without a PR team.
THE COMPLETE SYSTEM
Common questions
Answered
Honestly
Do I need PR experience to use this?
No. Every prompt is written to work without any PR background. You fill in your details, the AI does the heavy lifting, and the output sounds like a professional wrote it — because the prompts were designed by journalists.
Which AI tool does it work with?
All of them. Claude, ChatGPT, Gemini — or any AI tool you already use. The prompts are tool-agnostic. You don’t need to switch anything.
Is this just a template pack?
No. Templates give you a structure to fill in. This gives you a layered prompt system — each prompt builds on the last. By the end you have a complete, publication-ready press release, not a filled-in blank.
How is this different from the Media Release 101 toolkit?
Media Release 101 is the complete 5-step campaign system. The AI Media 101 bundle is the prompt layer — the AI-ready versions of every tool, ready to paste into Claude or ChatGPT. They work together, or standalone.
What if I've never pitched a journalist before?
That’s exactly who this is for. The prompts include journalist tips at every step — not just what to write, but why it works.
The Solution
Stop Getting Ignored.
Start Getting Covered.
One purchase. Every prompt you need to run a complete PR campaign — written by journalists, built for AI, designed for founders without a PR team.
One-time purchase · CA$19.99 · Instant download
