Start Me UP PR Inc. is Content, Media Relations & Story Strategy. Run by Theresa Tayler, 15 + years of senior-level content, media relations, journalism, and PR strategy experience.

Brand storytelling revolves around Paid, Owned & Earned media strategy. Media Relations is powered by relationships with local contacts and as well as global monitoring systems and lists, syndication options available for newswires. Your releases are written and strategized by someone with  journalism experience and a drive to create relationships between media and your org, not send releases into a black hole.

When it comes to storytelling, Start Me UP PR can become a smorgas-BORG. One contact point, talent assimilated as necessary for your project — locally sourced professional videographers, digital traction and social media experts, and others as needed.

The Team

This is a small operation which has the capacity to assemble bespoke teams. This helps keep our fuel, solar, reusable, hydro etc costs low, and your bottom line as fair as possible without compromising integrity and authenticity.

If Start Me UP PR isn’t the right fit for you, we will try to connect you with folks who are more suited to your needs.


Theresa is a communications, marketing, media relations and content strategist with a background in journalism and photography.

UPPR Playlist

UPPR Playlist

Her experience is in supporting organizations, and individuals in STEM and STEAM education, as well as technology; through communications, marketing, media relations and publications work with groups such as science centres, post-secondary institutions, NPFs, womxn in technology, and private enterprise.

Start Me UP PR is a result of passion, experience and interest in supporting vibrant STEAM, startup, tech and social innovators.

Creationism and Media Relationisms

Creationism and Media Relationisms

She has headed up award-winning magazine teams, as well as communications/marketing strategy projects for various initiatives. And lead media relations projects and strategies for a variety of organizations.

Theresa has photographed and created multimedia content for travel and tourism partners and agencies, as well as private businesses, NFPs and social enterprise organizations.

May the 4th Estate Be With U

May the 4th Estate Be With U

As a former journalist she has inked for magazines (Macleans, Avenue, UCalgary, Swerve, University Affairs). Was a “staffer” with Postmedia, Torstar (Metro) & Sun Media and edited publications online and print for a Canadian university.

Beats included: music & pop-culture reporting, feature writing about people and life, as well as the odd ambulance chance here and there (but not if she could help it).

Her photojournalism work has appeared in various national and international publications including the Globe and Mail, Post Media, Sun Media, Narwhal, Torstar Metro, Four Seasons Magazine, University Affairs and many others.

Working with Great companies comes naturally

Theresa prefers to have meetings and interviews over a beer or coffee rather than boardroom table, but she will let you be the judge of what is socially acceptable, and follow your lead.

To book a free 15 minutes consultation to see if Start Me Up PR might be a fit for you or your organization, please jump into her calendar.

If you’d like to know more… you can google her (@theresatayler Instagram, Facebook, Twitter… LinkedIn)