Our Founder, Start Me Up PR

Owner&founder

Theresa Tayler founded Start Me Up Pr Inc. in 2021 with her dog Lilly. She will help you execute tayler’d-media strategies (minus the puns) that tell the world who you are so that you can make your mark — your STORY your way.

🚀 Founder of Start Me Up PR, startmeuppr.com: Content, PR and Media Relations strategy and support for aliens and others. Minus the people-pleasing, heavy on the truth, and easy on the canned key messages. All good stories have the head 🧠 and heart🫀.

🙏 Early Stage Investor (LP) and a budding angel with a passion for supporting local entrepreneurs and all innovators, but especially female-founded and diverse startups and technology companies. Advocating to change the face of private investment due-diligence, transparency, accreditation and access. Proud LP with Metiquity Ventures (early-stage Western Canadian investments), and angel working with like-minded female investors through the Firehood & other private (no bull) investors that operate with transparency and a give as much as you take bottom line (humans before capital).

👩‍💻 Leadership in Communications and Content Strategy initiatives for various for-profit and non-profit businesses, post-secondary institutions, tech start-ups and women in technology/STEM-focused organizations.

✍️ Globally published writer, journalist and photographer. Headed up award-winning magazine teams and strategies around integrated digital and print content projects. 📰 Started career as an ink-stained wretch in Western Canada as a journalist, writer, editor, and photographer. 🕵️‍♀️ Was a “staffer” with Postmedia, Torstar (Metro) & Sun Media and lived to tell the tale.

📸 ✈️ 🪐 Often found escaping life, carrying a camera and passport, heading to an airport, and looking for new adventures to document.

🏘️ Condo Board Vice President.. Yes, I’m serious — helped lead a million-dollar + building envelope project. Many before us did not succeed… Don’t kid yourselves; hardest gig yet by far — including but not limited to: travelling/photographing east Africa in during a pandemic/nearly getting locked out of the Canada; tracking down a murderers in dive bars as a journo (didn’t know he was the guy at the time, thought he was a witness); night shift managing bars in London in the ’90s/2000snds; photo-documenting non active and, erm, not so “non” active gangs in Columbia — Condominium microcosms are, what did Douglas Coupland say? All Condos Are Psychotic?! (something like that…)A

Theresa has over 15 years of experience in Content Strategy, Brand Storytelling, Media Relations, Communications and Journalism

Home town Proud + globally experience & minded

A born and bred Albertan, who has the boots and attitude to prove it. Theresa is proud to be from an entrepreneurial family who helped shape Calgary’s skyline 🌇 🛠, as well as to have been raised and made her career in a province of innovative thinkers and entrepreneurs.

Regionally attuned, globally-aware, with experience working in other countries and cultures.

Metis ♾ and decolonizing her brain and core day by day. Prefers action and uncomfortable conversations to that of canned-land-acknowledgments: OWNing our own STORY is the key to progress.

Learning everything and anything she can pack into her noggin and heart. Course correcting in life and business with humility and awareness ( in PR speak we call that “failing up”).

🧡 Our STORY is born from our reality, not a script or key message. The founders and leaders we love and follow are fallible, not crafted talking heads.

True STORY…

Photographer + journalist and serial escape artist

Travelled around Tanzania with locals 🎥 to capture footage for tourism partners and local guides; trekked through Iceland alone looking for Huldufólk and waterfalls, and captured scenes in Bogotá’s Egipto neighbourhood (hand holding facilitated by documentary crew and tourism group Breaking Borders).

She likes Patti Smith to Emmylou Harris and Miles Davis, will gladly geek out with marathons of StarTrek Next Gen and Alien(s). She’s willing to go down rabbit & black holes on pop culture topics. In a previous life she was music 🎙 and arts reporter and has the Kris Kristopherson autograph to show for it, if not the backstage pass. She’s also interviewed politicians and police chiefs, so don’t give her the gears ⚙️ 💪 🕵️‍♀️ .

Public Relations With Heart

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