If Agatha Were our Client All Along
Editorial by Theresa Tayler
Agatha Harkness, the character from Marvel’s WandaVision, faced significant public relations challenges after her true identity was revealed. Initially introduced as the friendly neighbour Agnes, in WandaVision, her transition to a conniving witch left fans confused and disconnected.
The catchy Agatha All Along theme song, while memorable, couldn’t mask underlying PR issues. Once a witch, always a witch (as they say). Folks struggled to connect with Agatha due to her manipulative actions and unclear motives, which overshadowed any genuine appeal she might have had.
But authenticity is the root of all redemption and we gotta give it to her for picking substance over appeal. The Marvel franchise and Agatha All Along don’t need much of a PR push, but Agatha herself? This train wreck could use some bippity bobbity boo in the area of likeablity and public relations. She’d be a heck of challenging client and just the kind we’d love to work to work 😉
A little magical thinking around what a case study of success with Agatha as a client might look like:
The Solution: A Three-Point Strategy
Our approach to transforming Agatha’s image is multi-faceted and focused on leveraging emotional intelligence, social influence, and trust-building. We’ve devised a comprehensive plan that includes the following key strategies:
1. Reimagining Agatha’s Narrative
- Redemption Story Arc: We propose a shift in Agatha’s storyline from a one-dimensional villain to a complex, misunderstood mentor. This involvs crafting a redemption arc that highlighted her magical prowess as a force for good.
- Collaborations with Other Marvel Characters: To boost her credibility, we would facilitate team-ups with beloved Marvel characters. This would not onl enhanced her likeability but also provide opportunities for character development.
- Nostalgia and Iconic Moments: By reminding fans of Agatha’s iconic moments in Marvel history, we aim to showcase her depth and complexity. This strategy leverages emotional intelligence to create a more relatable and endearing character.
2. Engaging Public Relations Campaigns
- Public Events and Social Media Takeovers: We organise a “Get to Know Agatha Harkness” day, featuring public events and social media takeovers to highlight her softer, playful side. This direct engagement would ideally help to humanise her character.
- Community Service Projects: A dedicated social media account intended to share Agatha’s community service initiatives, under the hashtag #GoodWitchVibes, would build trust and showcase her as a positive force in the community.
- Virtual Q&A Sessions: Hosting virtual Q&A sessions allows fans to ask Agatha about her life beyond the witchy shenanigans. Transparency and open communication are key to improving her personal branding.
3. Innovative Digital Storytelling and Merchandise
- Webisodes and Blog Series: We create a series of short webisodes and a blog series, “Agatha’s Magical Tips,” focusing on her adventures and life hacks. These initiatives aim to make her character more relatable and engaging.
- Exclusive Merchandise: Launching limited-edition comics and playful merchandise referencing her past while celebrating her new image would help engage her existing fan base and attract new followers.
- Augmented Reality Experiences: Innovative digital storytelling, such as augmented reality experiences, provides an interactive way for fans to explore Agatha’s multifaceted nature and connect with her on a deeper level.
Proof Points: The Impact of Our Strategy
The implementation of the Likeability Metrics Toolkit is bound to yield impressive results, transforming Agatha Harkness into a more likeable and relatable character. Here are some key outcomes:
- Increased Social Media Engagement: We predict Agatha’s social media accounts to see a 50% increase in follower count and a 75% increase in engagement rates. The #GoodWitchVibes campaign is also tipped to be particularly successful, generating over 100,000 mentions across platforms. We’d push her to TikTok as she can consolidate a assertive, shall we say, message… but give her key messaging training on how to consolidate her core messages.
- Positive Audience Feedback: We foresee audience surveys to indicate a 30% improvement in Agatha’s likeability and a 40% increase in positive sentiment towards her character, with fans appreciating the depth and complexity added to her storyline.
- Successful Merchandise Sales: A limited-edition comic series and exclusive merchandise is likely to sell-out within days of release, demonstrating strong market demand and fan support for the revamped character image.
- Enhanced Public Image: Agatha’s participation in community service projects and collaborations with other Marvel characters would strengthen her public image, positioning her as a trusted and relatable figure within the Marvel Universe.
