How to Find the Right Journalists (And the 10-15-3 Rule)
Twitter Linkedin Part 3 of 3: Pitching Journalists Series How to Find the Right Journalists (And the 10-15-3 Rule) PR STRATEGY Start Me Up PR Inc. March 2026 TL;DR Build a list of 10–15 journalists who actually cover your space Research each one — read their last 3–5 articles Pitch 3 at a time with […]
The Perfect Startup Pitch: Format, Timing, and Follow-Up Rules (2026)
Twitter Linkedin Part 2 of 3: Pitching Journalists Series The Perfect Startup Pitch: Format, Timing, and Follow-Up Rules (2026) PR STRATEGY Start Me Up PR Inc. March 2026 TL;DR Part 1 of this series covered why pitches fail. This post covers what to do instead. Part 3 is about finding the right people to send […]
Why 96.57% of Startup Pitches Fail (And the Data Behind It)
Twitter Linkedin Part 1 of 3 · Pitching Journalists Series Why 96.57% of Startup Pitches Fail (And the Data Behind It) PR STRATEGY Start Me Up PR Inc. March 2026 3.43% The highest journalist response rate ever recorded Ninety-seven out of every hundred pitches vanish into the void. I spent 15 years reading pitches from […]