The Anti-Agency Playbook—Why Founders Need a Different PR Toolkit
Let’s call it out: Most founders don’t need a $15K/month PR agency. What you need is a roadmap, not a retainer. The Problem: – Agencies sell you on complexity, then hand you off to junior staff and generic workflows. – The real cost? Your voice gets lost. You’re stuck in their system, not telling your […]
How to Write a Press Release That Doesn’t Suck (And Actually Gets Picked Up)
Let’s get real: most press releases get deleted before the second paragraph. Why? Because they read like a robot wrote them, or worse, they’re stuffed with jargon nobody cares about. The Problem: – Generic templates that make every announcement sound the same – PR “best practices” that haven’t changed since 1998 – Founders forced to […]
Stop Paying for PR Subscriptions—Here’s What Actually Works
Ever feel like you need a PhD (and a corporate credit card) to run a media campaign? You’re not alone. Most PR platforms and AI tools are built for agencies, not for founders or small business owners. They want you locked into monthly fees before you even get your first headline. Here’s the problem: – […]
Pop Culture Public Relations: Ken
Case Study 1) Just Ken Ken’s PR problem?He’s put his foot in his mouth more times than desirable.Attributes we can work with:He’s earnest, willing to learn, and ultimately easy to guide.Solution:Help Ken begin to tell his story with a vulnerable, ‘this is what I’m learning, this is how I’m changing’ arch. Encourage Ken to talk […]