You’ve got a killer product, a launch date, and a story worth telling—but your press release lands with a thud. Crickets from the media. You wonder if journalists even read your email, or if your story just died somewhere in a Slack channel graveyard.

Here’s the real talk: Most founders, consultants, and small teams are drowning in PR jargon and generic templates that don’t actually move the needle. The result? Stories that never get told and brands that stay invisible.

The Problem: – PR “how-to” guides are written for agencies, not real humans. – Subscription “AI tools” want your credit card before you see any value. – Templates are so vanilla, they could put an insomniac to sleep.

The Solution: Media Release 101 flips the script. It’s the toolkit built by journalists who know what actually gets coverage. No subscriptions. No logins. No BS. Just step-by-step guidance, fillable templates, and AI-powered prompts that help you: – Find your story angle – Write releases that get opened (and read) – Build a media list that matters – Pitch like a human, not a robot

Why it Works: This isn’t about “spray and pray.” It’s about owning your narrative, ditching the jargon, and getting results without handing over $15K to an agency.

Ready to get your story out?

Check out the toolkit: Media Release 101 on Stan Store