Why Every AI-Generated Press ReleaseSounds Like Garbage (And How to Fix It)

PRESS RELEASES / AI TOOLS Why Every AI-Generated Press Release Sounds Like Garbage (And How to Fix It) Start Me Up PR Inc.  June 2026 You told ChatGPT to write you a press release. It spat out corporate word salad. Here’swhy that happens — and the journalist-built system that fixes it. “AI doesn’t know that […]

You Don’t Have a Story Problem. You Have a Story Angle Problem.

Twitter Linkedin STORY STRATEGY / PR BASICS You Don’t Have a Story Problem. You Have a Story Angle Problem. Before you write a single word of a press release, you need to answer one question. Most founders skip it — and pay for it with ignored pitches.  “An announcement is not a story. A product […]

Beyond Pitching: Building Media Relationships and Measuring PR ROI

Twitter Linkedin Part 3 of 3: The Media Relations Playbook Series Beyond Pitching: Building Media Relationships and Measuring PR ROI PR STRATEGY Start Me Up PR Inc.  March 2026 TL;DR Stop pitching stories about yourself — become the person journalists call Cold email introductions work if they are relevant and brief Community presence on Reddit, […]

Stage-by-Stage PR Strategy for Startups: Pre-Seed to Series A (2026)

Twitter Linkedin Part 2 of 3: The Media Relations Playbook Series Stage-by-Stage PR Strategy for Startups: Pre-Seed to Series A (2026) PR STRATEGY Start Me Up PR Inc.  March 2026 TL;DR Average PR agency retainer: $5,458/month — wrong spend for most startups Pre-seed: build the foundation, not the press list Seed: precision pitching — 3 […]

What Is Startup Media Relations? (And Why It Matters for Fundraising)

Twitter Linkedin Part 1 of 3 · The Media Relations Playbook Series What Is Startup Media Relations? (And Why It Matters for Fundraising) PR STRATEGY Start Me Up PR Inc.  March 2026 TL;DR 84% of stories start with a PR pitch — but only 3.43% of pitches get a response Media relations, PR, and marketing […]

How to Find the Right Journalists (And the 10-15-3 Rule)

Twitter Linkedin Part 3 of 3: Pitching Journalists Series How to Find the Right Journalists (And the 10-15-3 Rule) PR STRATEGY Start Me Up PR Inc.  March 2026 TL;DR Build a list of 10–15 journalists who actually cover your space Research each one — read their last 3–5 articles Pitch 3 at a time with […]