The Perfect Startup Pitch: Format, Timing, and Follow-Up Rules (2026)
Twitter Linkedin Part 2 of 3: Pitching Journalists Series The Perfect Startup Pitch: Format, Timing, and Follow-Up Rules (2026) PR STRATEGY Start Me Up PR Inc. March 2026 TL;DR Part 1 of this series covered why pitches fail. This post covers what to do instead. Part 3 is about finding the right people to send […]
Why 96.57% of Startup Pitches Fail (And the Data Behind It)
Twitter Linkedin Part 1 of 3 · Pitching Journalists Series Why 96.57% of Startup Pitches Fail (And the Data Behind It) PR STRATEGY Start Me Up PR Inc. March 2026 3.43% The highest journalist response rate ever recorded Ninety-seven out of every hundred pitches vanish into the void. I spent 15 years reading pitches from […]
Press Release Distribution vs. Direct Pitching: What Actually Works in 2026
Twitter Linkedin Part 3 of 3 · The Press Release Series Press Release Distribution vs. Direct Pitching: What Actually Works in 2026 PR STRATEGY Start Me Up PR Inc. March 2026 TL;DR Exclusive pitches to targeted journalists have a 71% publication rate. Mass wire distribution gets 12%. For most bootstrapped startups, 10 well-targeted emails will […]
The Startup Press Release Template: Section-by-Section (2026)
Twitter Linkedin Part 2 of 3 · The Press Release Series The Startup Press Release Template: Section-by-Section PR STRATEGY Start Me Up PR Inc. March 2026 TL;DR → 300–500 words total → Subject line under 50 characters → Newsworthy lead with specific data → At least one image included This is the actual template — built […]
Why Startup Press Releases Get Deleted (Before Anyone Reads Them)
Twitter Linkedin Part 1 of 3 · The Press Release Series Why Startup Press Releases Get Deleted Before Anyone Reads Them Only 22% of press release emails get opened. That means 78% of startups are putting serious effort into a document that never gets read past the subject line. 78% I spent 15 years on […]
