Let’s call it out: Most founders don’t need a $15K/month PR agency. What you need is a roadmap, not a retainer.

The Problem: – Agencies sell you on complexity, then hand you off to junior staff and generic workflows. – The real cost? Your voice gets lost. You’re stuck in their system, not telling your story your way. – Fractional PR pros and small teams waste hours adapting “big agency” templates to real-world needs.

The Solution: Media Release 101 was built for founders, not agencies. It’s: – DIY, but not do-it-alone—step-by-step, with human support if you get stuck – Designed for fast pivots, launches, and urgent news – Packed with fillable templates, campaign cheat sheets, and AI prompts that speak your language – No subscriptions, no logins, no gatekeepers

Bottom line: If you want real results, you need a toolkit that’s as nimble as you are. Media Release 101 puts you in the driver’s seat—so you can own your story, pitch it with confidence, and finally get the coverage you deserve.

Ready to break up with the agency model? Get the toolkit here